Babyshop and The Brand supports Childhood Cancer awareness month together

Have you heard about TheBrand? I bet you have. But have you heard about the great things that they are doing with one of our favorite shops - Babyshop.se - this month? 

No? Then let me tell you all about it. See, September is "Children-with-cancer-month" in Sweden and in honor of that Babyshop.se has decided to donate 10% of their sales from TheBrand during the month of September to a foundation called Barncancerfonden (The Childhood Cancer foundation). In Sweden 8 out of 10 children fighting childhood cancer survive their disease and though 80% is a really good number, it is still far from enough. We should be able to do better than that, right? The fight against cancer is a fight that all kids should win.

Through this great collab you can support Barncancerfonden and shop great kids clothes at the same time. The Brand is cool, comfortable and with a great sense of streetstyle and although its not as "friendly-made" as the brands we usually promote on this blog, I feel as if this campaign; this stand against childhood cancer, is worth highlighting. 

Good job, Babyshop.se and The Brand! Keep doing things like this and we'll keep supporting your businesses for sure.

Keep spreading the awareness under the hashtag #80procenträckerinte or #80percentisnotenough. You can also make a contribution directly to the childhood cancer foundation, Barncancerfonden.

xoxo /Linn

Soft Gallery AW16 - That Perfect Autumn Blend

Good morning, everyone! How has the week been treating you so far? Us, we are still getting a hang of the daily grind after summer but I am actually feeling okay about fall. Especially when I look at all the pretty autumn pieces from Soft Gallery

I am a bit embarrased to say that I never realized before just how good Soft Gallery is as a brand. Sure, I found goodies in previous collections but I've never really seen their collections as a whole. But, man, this fall? Yup, now they have my full attention. What I love most about this danish brand is their ability to make everyday fashion stylish. Their AW16 - Home Sweet Home - is a collection meant to be worn, to be played in, and it still looks perfect. Soft items, smooth autumn colors and a collection that goes extremely well together with other brands on my favorites list. The mustard yellow for example; a color we've already seen a lot of, is a staple in Soft Gallery's fall line. And the beautiful blue tones that go so well with those earthy tones that autumn brings.

Like previous years, Soft Gallery are talented when it comes to prints. The owl is a favorite and I love that fishbone print on Mr W's pants. But if I could only pick one piece from the line-up I would go with the beige rabbit sweater. It surprised me - I'm usually not a fan of beige at all - but this one really is perfect. The perfect shade of cold beige that works so well with the blue print. The wisdom of "Make your own luck" and then with that anchor on the right shoulder? It made me fall hard. 

From the photos below it is easy to see that the kid and his buddy Mr. T were enjoying themselves even though the weather is getting colder. It's still warm enough to go barefoot most of the time and that is usually enough to have a great time when you are four years old. To me it is always important that my kid can play freely and when a brand like Soft Gallery withstands climbing rocks, running in the woods, getting your feet wet in the pond and even some ninja moves, then I feel good about dressing my kid in it. 

Plus, it really doesn't hurt that both kids said that they felt cool in their fall-fashion outfits ;)

SOFT, an ongoing part of Soft Gallery's collections, have the GOTS certificate (Global Organic Textile Standard). This applies to items with the classic Owl AOP as well as the Mini Pebbles AOP. I hope that as time passes, SoftGallery will strive to have all items in their lineup GOTS. As a company they also give a lot back to the community though which, in my book, puts them in the "friendly made" category. For example, their primary production is based in India so when selling items made in India, a percentage of the sales goes to Danish Indian Childcare, an organisation that provides a home and education for the young girls and women in India. 

Now keep enjoying your day folks! (and the rest of the photos, of course). We will be back with more autumn favorites in no time at all.

xoxo /Linn

Outfit details:

The boys are both wearing AW16 Soft Gallery which can easily be found at great retailers such as Magasin Kusin or Babyshop.se

Mr. W's beanie is from I Dig Denim and Mr. T wears a CTH Mini hat in true "Emil in Lönneberga"-style..

Tiny Cottons AW16 - Face Your Faces // A collection about feelings

Are you excited? One more sleep, then it is finally here - the longed for autumn/winter collection from Tiny Cottons!

Set to launch on July 26th, the drop falls right in the middle of all the other brands - but boy, does it stand out. "Face Your Faces" is an amazing collection, all about emotions and their different faces. And Tiny Cottons have done a great job exploring the graphic world of feelings. The patterns and prints are playful, full of character and with that extra twist that I love from a kids fashion brand and every item is thought through and functional while keeping that stylish edge. Most important of all; it is still friendly made in organic cotton and merino wool.

Now, I'm not going to pretend that these photos come from a real outing because, lets be honest, it is July in Stockholm and we've had temperatures close to 30 degrees celsius this week. But on a cloudy and less warm day, me and fellow insta-mom Erica took the boys on an adventure in the forrest and while there we took the opportunity to snap a few photos of the coveted collection. My personal favorites are the genie and scarf with hands but grid pattern items in red and orange tones are also gorgeous. It's funny how nearly every sneak peek I've seen so far is putting the light tones and the monochrome front and center. Why? We've seen that before, haven't we? Both from Tiny Cottons and from basically every other brand out there. I feel like 2015/2016 has been one very long monochrome-fest and what I really love about the fall collection from Tiny Cottons are the colors! So we decided to mix it up with some of the more colorful pieces. Now have a look for yourself and tell me what you think:

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All items that the boys are wearing come from Tiny Cottons AW16 collection, Face Your Faces.

The collection launches tomorrow morning and a full list of retailers can be found on www.tinycottons.com 

For residents in Sweden, Babyshop will stock most of the collection and all items can be found there.

Lion Heart and dusk skateboarding

For outfit details, see bottom of this post.

Have you seen it? The amazing collaboration between Gardner & the Gang and the wonderful Jaime King? If not, then you've totally been missing out and you need to check it out, pronto! Lion's Heart is a great collection - full of all the fun that Gardner & the Gang always bring to the table - and I will show you more of it soon enough. But tonight I'm just giving you this: 

The Lion Heart t-shirt. 

I am not sure what Kristin Nyström (founder of GG) and Jaime King (actress) had in mind when they called the collection Lion's Heart - I've even tried to google it - but I'm glad they did. See, not only is "The Brothers Lionheart" by Astrid Lindgren one of my favorite childhood stories. I am also a mother lion and this brave little kid of mine is truly my heart. What could ever fit him better than this tee?

This evening I took my lion cub out to get some popcorn and we brought the cruiser (for him it's honestly more of a longboard). It is still too heavy for him to maneuver on his own but he likes it when I pull him along on it. We stopped at one of our favorite cafés for some coffee (for me) and we ended up sitting there for a long time. I brought up the story about the Lionheart brothers (he hasn't seen it yet since he is only four and a half) and we talked about life and death, Nangijala and brotherhood and dragons that might not be nice like Toothless. We touched on sickness and we dug deep in the love-topic. I saw more of his serious face than I usually do but I guess that those heavy topics gave my baby boy a lot on his mind.

I love his smile so much but his thinking face is also a favorite. As much as he can be is a wild child, he is also a gentle soul and he thinks long and hard about thinks that he feels are important. At the end it felt like he was satisfied with our talk and we ended up getting ice cream instead of the planned popcorn. A simple skateboard ride turned into deep conversations that still, two hours later, warms my heart. 

A magic evening, for sure.

But the way, this denim shirt is pure love! It comes from I Dig denim of course - no surprise there - and it will be available in August once their AW16 drops.

What the kid wears and where to buy it:

Gardner & the Gang Lion Heart Tee from Babyshop

Stonewashed Denim shirt from I Dig Denim (available in August)

Bordshorts from Gapkids

Summer shoes from Hummel

Hat from last year's vacation on Cyprus

Breakfast at Babyshop - Hanging out with I Dig Denim

This Friday started off better than usual with a fun event at kidsfashion store; Babyshop. Our favorite brand I Dig Denim hosted a breakfast there and the ever so wonderful Hanna Clavegård - founder of the brand - talked about the their spring/summer collection, the upcoming fall and sustainability.

The atmosphere was relaxed and fun and Hanna spoke passionately about her journey with I Dig Denim and the future of the brand. Best news today was the confirmation that I Dig Denim will be dialing it up several notches in the ecological department. Way to go I Dig Denim and way to go Hanna!

The amazing Hanna Clavegård, young Flynn and his dad Johannes Maxweller

I found Johannes Maxweller, who runs Pappabloggen, and his gorgeous son Flynn at the event and let me tell you; young Flynn was the true star of the day. What a cutie. In honor of the day he was decked out head to toe in I Dig Denim's baby collection, charming everyone around him.

Tanks and dusty pink chimney hats

Spring collection denim at its best

Flynn, the son of Johannes Maxweller who runs Pappabloggen

Arizona and Soho cut-offs for summer

The youngest guest at the event, going through the flyers like a real pro.

The lovely Hanna Nr 2 shows of photos from AW16/17

Sweats for baby, size 56 - 92

Such a great morning full of gorgeous denim and wonderful people. A big thanks to Babyshop and Mildh Press for hosting and, Hanna and Hanna; soo so good to see you both!