No? Then let me tell you all about it. See, September is "Children-with-cancer-month" in Sweden and in honor of that Babyshop.se has decided to donate 10% of their sales from TheBrand during the month of September to a foundation called Barncancerfonden (The Childhood Cancer foundation). In Sweden 8 out of 10 children fighting childhood cancer survive their disease and though 80% is a really good number, it is still far from enough. We should be able to do better than that, right? The fight against cancer is a fight that all kids should win.
Through this great collab you can support Barncancerfonden and shop great kids clothes at the same time. The Brand is cool, comfortable and with a great sense of streetstyle and although its not as "friendly-made" as the brands we usually promote on this blog, I feel as if this campaign; this stand against childhood cancer, is worth highlighting.
Good job, Babyshop.se and The Brand! Keep doing things like this and we'll keep supporting your businesses for sure.
Keep spreading the awareness under the hashtag #80procenträckerinte or #80percentisnotenough. You can also make a contribution directly to the childhood cancer foundation, Barncancerfonden.