Breakfast at Babyshop - Hanging out with I Dig Denim

This Friday started off better than usual with a fun event at kidsfashion store; Babyshop. Our favorite brand I Dig Denim hosted a breakfast there and the ever so wonderful Hanna Clavegård - founder of the brand - talked about the their spring/summer collection, the upcoming fall and sustainability.

The atmosphere was relaxed and fun and Hanna spoke passionately about her journey with I Dig Denim and the future of the brand. Best news today was the confirmation that I Dig Denim will be dialing it up several notches in the ecological department. Way to go I Dig Denim and way to go Hanna!

The amazing Hanna Clavegård, young Flynn and his dad Johannes Maxweller

I found Johannes Maxweller, who runs Pappabloggen, and his gorgeous son Flynn at the event and let me tell you; young Flynn was the true star of the day. What a cutie. In honor of the day he was decked out head to toe in I Dig Denim's baby collection, charming everyone around him.

Tanks and dusty pink chimney hats

Spring collection denim at its best

Flynn, the son of Johannes Maxweller who runs Pappabloggen

Arizona and Soho cut-offs for summer

The youngest guest at the event, going through the flyers like a real pro.

The lovely Hanna Nr 2 shows of photos from AW16/17

Sweats for baby, size 56 - 92

Such a great morning full of gorgeous denim and wonderful people. A big thanks to Babyshop and Mildh Press for hosting and, Hanna and Hanna; soo so good to see you both!