This Friday started off better than usual with a fun event at kidsfashion store; Babyshop. Our favorite brand I Dig Denim hosted a breakfast there and the ever so wonderful Hanna Clavegård - founder of the brand - talked about the their spring/summer collection, the upcoming fall and sustainability.
The atmosphere was relaxed and fun and Hanna spoke passionately about her journey with I Dig Denim and the future of the brand. Best news today was the confirmation that I Dig Denim will be dialing it up several notches in the ecological department. Way to go I Dig Denim and way to go Hanna!
I found Johannes Maxweller, who runs Pappabloggen, and his gorgeous son Flynn at the event and let me tell you; young Flynn was the true star of the day. What a cutie. In honor of the day he was decked out head to toe in I Dig Denim's baby collection, charming everyone around him.