The first drop from I Dig Denim finally hit the retailers shelves a few days ago and what a beautiful drop it is. I am in love with all the shades of blue and, after going through the first part of 2016 SS collection, I am even more excited for spring to arrive. Thankfully we had sunny spring weather in Stockholm today and I managed to snap a couple of photos of the kid wearing his new Norton jacket, Zeke beanie and Alabama jeans.
The Norton jacket is a dream come true. A beautiful shade of blue that breathes summer, even in February. The fabric is tougher than the grey Norton model from last year, perfect for windy spring days and cold summer nights. The details is true craftsmanship as usual and it was true love from the moment I first saw it. I realize that since IDD made their first bomber jacket (the dark blue from AW'14) I've said that every new version is my favorite - but this one is perfect! It really is!
The kid has tried pretty much every model of jeans that I Dig Denim has made and by now we have our favorites. One of them is the Alabama, and this season it comes in a beautiful blue color with natural fading and distressed details which makes them look comfortable and perfectly worn from the get-go. I love them because they have the perfect summer look but the thing that the kid love most about them is the stretchy quality - a feature that allows him to run and climb without limitations. Ability to move freely is crucial when you are four years old and aspire to be a Ninja.
And then there's our beloved Zeke beanie. A chimney-hat that the kid already owns in grey and that keeps being one of our absolute gems. I was beyond happy when I saw that it would arrive in black and I know that it will be worn a lot this spring.
I can't wait to photograph more of the drop. Like the new logo sweaters and the t-shirts and shorts. But until then; make sure to check out the lookbook for ss16 at www.idigdenim.se for the full collection.
#idigdenim #ss16 #springfashion #kidsdenim #barnjeans #barnmode #ourfavoritebrands