Polarn o. Pyret turns 40 // It's almost time for the party!

So here's a fact: Polarn o. Pyret is a Swedish brand that has been in our household from day one. Literally. The first clothes I wore bore the classic P.o.P stripes and so did my kid's first blanket. And this year, this veteran brand within kids fashion is actually turning forty (which is longer than I have walked this earth) and they are celebrating big time.

Drumroll, people... 

On Saturday, October 29th, Polarn o. Pyret will launch their Party Collection, a wonderfully playful batch of cotton goodness. Happy colors, party feeling and the classic stripes - all combined. 

I mean, look at that turquoise tutu and the circus print? And the yellow pieces? They just make me so happy! 

The collection is not just their usual "functional and comfy for preschool". It is really cute! Polarn o. Pyret has a long history of quality and function. Comfortable cotton i basic colors and sturdy outerwear for the Swedish climate. Don't get me wrong, I love these things about P.o.P. But their fashion is also creative and childish in a fun way and the Party Collection is a great example of that.

On Saturday all the P.o.P stores are throwing birthday parties. There will be cake, games and lots of fun surprises for the kids. We'll be joining the festivities in the Mall of Scandinavia-store and if you are close by, make sure to be there early. I hear there will be lots of people coming ;)

Now: here's a sneak peek of the stuff they will be launching. Enjoy!

The kid, Super-Max and the ever so lovely, Miss Lily. What a bunch!

Can you feel the party vibe up in here? Who doesn't want balloon print pants on a Saturday?

The vertical stripes feel like a fun variety to the classic horizontal ones.

The party pandas are another favorite of mine.

The party pandas are another favorite of mine.

How happy are these yellow pieces?

Lily's circus print shirt and tutu? Too cute!

And Super-Max? Gahh! All the hearteyes for this boy.

All items that the kids are wearing are from Polarn o. Pyrets Party Collection.
Launch is on Saturday, October 29th, at 10 am Swedish time. 

Happy 40th birthday POP!!