Polarn o. Pyret turns 40 // It's almost time for the party!

So here's a fact: Polarn o. Pyret is a Swedish brand that has been in our household from day one. Literally. The first clothes I wore bore the classic P.o.P stripes and so did my kid's first blanket. And this year, this veteran brand within kids fashion is actually turning forty (which is longer than I have walked this earth) and they are celebrating big time.

Drumroll, people... 

On Saturday, October 29th, Polarn o. Pyret will launch their Party Collection, a wonderfully playful batch of cotton goodness. Happy colors, party feeling and the classic stripes - all combined. 

I mean, look at that turquoise tutu and the circus print? And the yellow pieces? They just make me so happy! 

The collection is not just their usual "functional and comfy for preschool". It is really cute! Polarn o. Pyret has a long history of quality and function. Comfortable cotton i basic colors and sturdy outerwear for the Swedish climate. Don't get me wrong, I love these things about P.o.P. But their fashion is also creative and childish in a fun way and the Party Collection is a great example of that.

On Saturday all the P.o.P stores are throwing birthday parties. There will be cake, games and lots of fun surprises for the kids. We'll be joining the festivities in the Mall of Scandinavia-store and if you are close by, make sure to be there early. I hear there will be lots of people coming ;)

Now: here's a sneak peek of the stuff they will be launching. Enjoy!

The kid, Super-Max and the ever so lovely, Miss Lily. What a bunch!

Can you feel the party vibe up in here? Who doesn't want balloon print pants on a Saturday?

The vertical stripes feel like a fun variety to the classic horizontal ones.

 The party pandas are another favorite of mine.

The party pandas are another favorite of mine.

How happy are these yellow pieces?

Lily's circus print shirt and tutu? Too cute!

And Super-Max? Gahh! All the hearteyes for this boy.

All items that the kids are wearing are from Polarn o. Pyrets Party Collection.
Launch is on Saturday, October 29th, at 10 am Swedish time. 

Happy 40th birthday POP!!

 

Babyshop and The Brand supports Childhood Cancer awareness month together

Have you heard about TheBrand? I bet you have. But have you heard about the great things that they are doing with one of our favorite shops - Babyshop.se - this month? 

No? Then let me tell you all about it. See, September is "Children-with-cancer-month" in Sweden and in honor of that Babyshop.se has decided to donate 10% of their sales from TheBrand during the month of September to a foundation called Barncancerfonden (The Childhood Cancer foundation). In Sweden 8 out of 10 children fighting childhood cancer survive their disease and though 80% is a really good number, it is still far from enough. We should be able to do better than that, right? The fight against cancer is a fight that all kids should win.

Through this great collab you can support Barncancerfonden and shop great kids clothes at the same time. The Brand is cool, comfortable and with a great sense of streetstyle and although its not as "friendly-made" as the brands we usually promote on this blog, I feel as if this campaign; this stand against childhood cancer, is worth highlighting. 

Good job, Babyshop.se and The Brand! Keep doing things like this and we'll keep supporting your businesses for sure.

Keep spreading the awareness under the hashtag #80procenträckerinte or #80percentisnotenough. You can also make a contribution directly to the childhood cancer foundation, Barncancerfonden.

xoxo /Linn

Breakfast at Babyshop - Hanging out with I Dig Denim

This Friday started off better than usual with a fun event at kidsfashion store; Babyshop. Our favorite brand I Dig Denim hosted a breakfast there and the ever so wonderful Hanna Clavegård - founder of the brand - talked about the their spring/summer collection, the upcoming fall and sustainability.

The atmosphere was relaxed and fun and Hanna spoke passionately about her journey with I Dig Denim and the future of the brand. Best news today was the confirmation that I Dig Denim will be dialing it up several notches in the ecological department. Way to go I Dig Denim and way to go Hanna!

The amazing Hanna Clavegård, young Flynn and his dad Johannes Maxweller

I found Johannes Maxweller, who runs Pappabloggen, and his gorgeous son Flynn at the event and let me tell you; young Flynn was the true star of the day. What a cutie. In honor of the day he was decked out head to toe in I Dig Denim's baby collection, charming everyone around him.

Tanks and dusty pink chimney hats

Spring collection denim at its best

Flynn, the son of Johannes Maxweller who runs Pappabloggen

Arizona and Soho cut-offs for summer

The youngest guest at the event, going through the flyers like a real pro.

The lovely Hanna Nr 2 shows of photos from AW16/17

Sweats for baby, size 56 - 92

Such a great morning full of gorgeous denim and wonderful people. A big thanks to Babyshop and Mildh Press for hosting and, Hanna and Hanna; soo so good to see you both!