Meeting spring among the Cherryblossoms // Greys and Pinks

For details and retailers, see bottom of this post

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It has been over a year since I last updated this blog and the only thing I can say about that is that time and creativity has been lacking. But it is a bit calmer now, work wise, and with the sun came the inspiration for photography so I decided to dust this old thing off as well. Where else to post all these photos of my favorite kids and my favorite brands? I don't want to spam you guys over on Instagram :)

Like this set of photos for example; the kid and @according_to_e's beautiful bunch, in the middle of the blooming cherry trees in Kungsträdgården. Their grey outfits such a great combination with the pink blossoms and Disas left over birthday balloons. Their faces excited for spring and summer (or for the donuts we promised that they would get afterwards).

I love this crazy brood of kids. And for the first I really don't find photos of Cherry Blossoms cliche at all. But as you can clearly see in the last photo: it wasn't easy to get that money-shot, free of a million colorful tourists, and with four kids actually facing towards the camera.

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Outfit details:

Willem:
Sweater from Gardner & the Gang, jeans from I Dig Denim, trucker hat from Vans and Adidas shoes from Babyshop.se
Ture:
Shirt from Little Urban Apparel, jeans from I Dig Denim and shoes from Adidas
Eje:
Sweater from Elafela, harempants from Sussilull and shoes from Adidas
Disa:
Cardigan from Gardner & the Gang, dress from Newbie, stockings from CondorModaInfantil and Saltwater Sandals from LemonLou

I Dig Denim // It's still pure love

Or better known as; "When Spring Collections Are Dropping And You're Still In Love With The Winter-Stuff"

Did you know that January usually is the harshest winter month in Sweden? Usually we have plenty of snow, cold winds and at least a temperature of -6 celsius. I say usually because this year the weather rollercoaster is ridiculous. Some days we have snowstorms and freezing temperatures and then other days, like today, it's sunny, snow free and over five degrees warm.

Don't get me wrong, I love snow and all that comes with it, but fashion-wise it usually means three months of the kid wearing a snowsuit and not much variation. The best part with days like today (other than the vitamin D-boost) is the opportunity to re-use the fall wardrobe. The sneakers come out of the closet and with them, loads and loads of denim. Those of you who have followed us since the beginning already know what our go-to brand for jeans is but it is worth repeating; I Dig Denim!

The spring stuff from that same favorite brand is literally just around the corner but before we present our ss17 favorites I'd love to recap the amazingness that is their fall/winter -16 collection. So many perfect items came this past fall and now a lot of them are on sale. For us Swedes (or pretty much all of us living in the northern hemisphere) this is very good news. Winter will last for several months yet before we'll get weather that will be even remotely summer-like. We are definitely still in knitted sweater mode over here and the ones from IDD this fall are just as perfect for early spring. The same goes with jeans because honestly; you can never have too many. Especially if you are an active kid that runs, climbs and grows like weeds.

So heres my suggestion; after you've checked out these photos filled with I Dig Denims fall/winter goodness, make sure to go over to their website and check out their ongoing sale. There are still some great things in stock there.

And sooner than you think the kid and I will be back with I Dig Denim's fantastic spring/summer line-up.

Keep having a great weekend, people!

(and for those of you who had the displeasure of getting a new president yesterday: we feel your heartache. Don't forget that love conquers all and that we are thinking about you in this mess. #womensmarch happened here in Sweden as well and there are a lot of Europeans on your side.)

xoxo Linn

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Polarn o. Pyret turns 40 // It's almost time for the party!

So here's a fact: Polarn o. Pyret is a Swedish brand that has been in our household from day one. Literally. The first clothes I wore bore the classic P.o.P stripes and so did my kid's first blanket. And this year, this veteran brand within kids fashion is actually turning forty (which is longer than I have walked this earth) and they are celebrating big time.

Drumroll, people... 

On Saturday, October 29th, Polarn o. Pyret will launch their Party Collection, a wonderfully playful batch of cotton goodness. Happy colors, party feeling and the classic stripes - all combined. 

I mean, look at that turquoise tutu and the circus print? And the yellow pieces? They just make me so happy! 

The collection is not just their usual "functional and comfy for preschool". It is really cute! Polarn o. Pyret has a long history of quality and function. Comfortable cotton i basic colors and sturdy outerwear for the Swedish climate. Don't get me wrong, I love these things about P.o.P. But their fashion is also creative and childish in a fun way and the Party Collection is a great example of that.

On Saturday all the P.o.P stores are throwing birthday parties. There will be cake, games and lots of fun surprises for the kids. We'll be joining the festivities in the Mall of Scandinavia-store and if you are close by, make sure to be there early. I hear there will be lots of people coming ;)

Now: here's a sneak peek of the stuff they will be launching. Enjoy!

The kid, Super-Max and the ever so lovely, Miss Lily. What a bunch!

Can you feel the party vibe up in here? Who doesn't want balloon print pants on a Saturday?

The vertical stripes feel like a fun variety to the classic horizontal ones.

 The party pandas are another favorite of mine.

The party pandas are another favorite of mine.

How happy are these yellow pieces?

Lily's circus print shirt and tutu? Too cute!

And Super-Max? Gahh! All the hearteyes for this boy.

All items that the kids are wearing are from Polarn o. Pyrets Party Collection.
Launch is on Saturday, October 29th, at 10 am Swedish time. 

Happy 40th birthday POP!!

 

Babyshop and The Brand supports Childhood Cancer awareness month together

Have you heard about TheBrand? I bet you have. But have you heard about the great things that they are doing with one of our favorite shops - Babyshop.se - this month? 

No? Then let me tell you all about it. See, September is "Children-with-cancer-month" in Sweden and in honor of that Babyshop.se has decided to donate 10% of their sales from TheBrand during the month of September to a foundation called Barncancerfonden (The Childhood Cancer foundation). In Sweden 8 out of 10 children fighting childhood cancer survive their disease and though 80% is a really good number, it is still far from enough. We should be able to do better than that, right? The fight against cancer is a fight that all kids should win.

Through this great collab you can support Barncancerfonden and shop great kids clothes at the same time. The Brand is cool, comfortable and with a great sense of streetstyle and although its not as "friendly-made" as the brands we usually promote on this blog, I feel as if this campaign; this stand against childhood cancer, is worth highlighting. 

Good job, Babyshop.se and The Brand! Keep doing things like this and we'll keep supporting your businesses for sure.

Keep spreading the awareness under the hashtag #80procenträckerinte or #80percentisnotenough. You can also make a contribution directly to the childhood cancer foundation, Barncancerfonden.

xoxo /Linn

Soft Gallery AW16 - That Perfect Autumn Blend

Good morning, everyone! How has the week been treating you so far? Us, we are still getting a hang of the daily grind after summer but I am actually feeling okay about fall. Especially when I look at all the pretty autumn pieces from Soft Gallery

I am a bit embarrased to say that I never realized before just how good Soft Gallery is as a brand. Sure, I found goodies in previous collections but I've never really seen their collections as a whole. But, man, this fall? Yup, now they have my full attention. What I love most about this danish brand is their ability to make everyday fashion stylish. Their AW16 - Home Sweet Home - is a collection meant to be worn, to be played in, and it still looks perfect. Soft items, smooth autumn colors and a collection that goes extremely well together with other brands on my favorites list. The mustard yellow for example; a color we've already seen a lot of, is a staple in Soft Gallery's fall line. And the beautiful blue tones that go so well with those earthy tones that autumn brings.

Like previous years, Soft Gallery are talented when it comes to prints. The owl is a favorite and I love that fishbone print on Mr W's pants. But if I could only pick one piece from the line-up I would go with the beige rabbit sweater. It surprised me - I'm usually not a fan of beige at all - but this one really is perfect. The perfect shade of cold beige that works so well with the blue print. The wisdom of "Make your own luck" and then with that anchor on the right shoulder? It made me fall hard. 

From the photos below it is easy to see that the kid and his buddy Mr. T were enjoying themselves even though the weather is getting colder. It's still warm enough to go barefoot most of the time and that is usually enough to have a great time when you are four years old. To me it is always important that my kid can play freely and when a brand like Soft Gallery withstands climbing rocks, running in the woods, getting your feet wet in the pond and even some ninja moves, then I feel good about dressing my kid in it. 

Plus, it really doesn't hurt that both kids said that they felt cool in their fall-fashion outfits ;)

SOFT, an ongoing part of Soft Gallery's collections, have the GOTS certificate (Global Organic Textile Standard). This applies to items with the classic Owl AOP as well as the Mini Pebbles AOP. I hope that as time passes, SoftGallery will strive to have all items in their lineup GOTS. As a company they also give a lot back to the community though which, in my book, puts them in the "friendly made" category. For example, their primary production is based in India so when selling items made in India, a percentage of the sales goes to Danish Indian Childcare, an organisation that provides a home and education for the young girls and women in India. 

Now keep enjoying your day folks! (and the rest of the photos, of course). We will be back with more autumn favorites in no time at all.

xoxo /Linn

Outfit details:

The boys are both wearing AW16 Soft Gallery which can easily be found at great retailers such as Magasin Kusin or Babyshop.se

Mr. W's beanie is from I Dig Denim and Mr. T wears a CTH Mini hat in true "Emil in Lönneberga"-style..