I Dig Denim // It's still pure love

Or better known as; "When Spring Collections Are Dropping And You're Still In Love With The Winter-Stuff"

Did you know that January usually is the harshest winter month in Sweden? Usually we have plenty of snow, cold winds and at least a temperature of -6 celsius. I say usually because this year the weather rollercoaster is ridiculous. Some days we have snowstorms and freezing temperatures and then other days, like today, it's sunny, snow free and over five degrees warm.

Don't get me wrong, I love snow and all that comes with it, but fashion-wise it usually means three months of the kid wearing a snowsuit and not much variation. The best part with days like today (other than the vitamin D-boost) is the opportunity to re-use the fall wardrobe. The sneakers come out of the closet and with them, loads and loads of denim. Those of you who have followed us since the beginning already know what our go-to brand for jeans is but it is worth repeating; I Dig Denim!

The spring stuff from that same favorite brand is literally just around the corner but before we present our ss17 favorites I'd love to recap the amazingness that is their fall/winter -16 collection. So many perfect items came this past fall and now a lot of them are on sale. For us Swedes (or pretty much all of us living in the northern hemisphere) this is very good news. Winter will last for several months yet before we'll get weather that will be even remotely summer-like. We are definitely still in knitted sweater mode over here and the ones from IDD this fall are just as perfect for early spring. The same goes with jeans because honestly; you can never have too many. Especially if you are an active kid that runs, climbs and grows like weeds.

So heres my suggestion; after you've checked out these photos filled with I Dig Denims fall/winter goodness, make sure to go over to their website and check out their ongoing sale. There are still some great things in stock there.

And sooner than you think the kid and I will be back with I Dig Denim's fantastic spring/summer line-up.

Keep having a great weekend, people!

(and for those of you who had the displeasure of getting a new president yesterday: we feel your heartache. Don't forget that love conquers all and that we are thinking about you in this mess. #womensmarch happened here in Sweden as well and there are a lot of Europeans on your side.)

xoxo Linn

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Polarn o. Pyret turns 40 // It's almost time for the party!

So here's a fact: Polarn o. Pyret is a Swedish brand that has been in our household from day one. Literally. The first clothes I wore bore the classic P.o.P stripes and so did my kid's first blanket. And this year, this veteran brand within kids fashion is actually turning forty (which is longer than I have walked this earth) and they are celebrating big time.

Drumroll, people... 

On Saturday, October 29th, Polarn o. Pyret will launch their Party Collection, a wonderfully playful batch of cotton goodness. Happy colors, party feeling and the classic stripes - all combined. 

I mean, look at that turquoise tutu and the circus print? And the yellow pieces? They just make me so happy! 

The collection is not just their usual "functional and comfy for preschool". It is really cute! Polarn o. Pyret has a long history of quality and function. Comfortable cotton i basic colors and sturdy outerwear for the Swedish climate. Don't get me wrong, I love these things about P.o.P. But their fashion is also creative and childish in a fun way and the Party Collection is a great example of that.

On Saturday all the P.o.P stores are throwing birthday parties. There will be cake, games and lots of fun surprises for the kids. We'll be joining the festivities in the Mall of Scandinavia-store and if you are close by, make sure to be there early. I hear there will be lots of people coming ;)

Now: here's a sneak peek of the stuff they will be launching. Enjoy!

The kid, Super-Max and the ever so lovely, Miss Lily. What a bunch!

Can you feel the party vibe up in here? Who doesn't want balloon print pants on a Saturday?

The vertical stripes feel like a fun variety to the classic horizontal ones.

 The party pandas are another favorite of mine.

The party pandas are another favorite of mine.

How happy are these yellow pieces?

Lily's circus print shirt and tutu? Too cute!

And Super-Max? Gahh! All the hearteyes for this boy.

All items that the kids are wearing are from Polarn o. Pyrets Party Collection.
Launch is on Saturday, October 29th, at 10 am Swedish time. 

Happy 40th birthday POP!!

 

Babyshop and The Brand supports Childhood Cancer awareness month together

Have you heard about TheBrand? I bet you have. But have you heard about the great things that they are doing with one of our favorite shops - Babyshop.se - this month? 

No? Then let me tell you all about it. See, September is "Children-with-cancer-month" in Sweden and in honor of that Babyshop.se has decided to donate 10% of their sales from TheBrand during the month of September to a foundation called Barncancerfonden (The Childhood Cancer foundation). In Sweden 8 out of 10 children fighting childhood cancer survive their disease and though 80% is a really good number, it is still far from enough. We should be able to do better than that, right? The fight against cancer is a fight that all kids should win.

Through this great collab you can support Barncancerfonden and shop great kids clothes at the same time. The Brand is cool, comfortable and with a great sense of streetstyle and although its not as "friendly-made" as the brands we usually promote on this blog, I feel as if this campaign; this stand against childhood cancer, is worth highlighting. 

Good job, Babyshop.se and The Brand! Keep doing things like this and we'll keep supporting your businesses for sure.

Keep spreading the awareness under the hashtag #80procenträckerinte or #80percentisnotenough. You can also make a contribution directly to the childhood cancer foundation, Barncancerfonden.

xoxo /Linn

Soft Gallery AW16 - That Perfect Autumn Blend

Good morning, everyone! How has the week been treating you so far? Us, we are still getting a hang of the daily grind after summer but I am actually feeling okay about fall. Especially when I look at all the pretty autumn pieces from Soft Gallery

I am a bit embarrased to say that I never realized before just how good Soft Gallery is as a brand. Sure, I found goodies in previous collections but I've never really seen their collections as a whole. But, man, this fall? Yup, now they have my full attention. What I love most about this danish brand is their ability to make everyday fashion stylish. Their AW16 - Home Sweet Home - is a collection meant to be worn, to be played in, and it still looks perfect. Soft items, smooth autumn colors and a collection that goes extremely well together with other brands on my favorites list. The mustard yellow for example; a color we've already seen a lot of, is a staple in Soft Gallery's fall line. And the beautiful blue tones that go so well with those earthy tones that autumn brings.

Like previous years, Soft Gallery are talented when it comes to prints. The owl is a favorite and I love that fishbone print on Mr W's pants. But if I could only pick one piece from the line-up I would go with the beige rabbit sweater. It surprised me - I'm usually not a fan of beige at all - but this one really is perfect. The perfect shade of cold beige that works so well with the blue print. The wisdom of "Make your own luck" and then with that anchor on the right shoulder? It made me fall hard. 

From the photos below it is easy to see that the kid and his buddy Mr. T were enjoying themselves even though the weather is getting colder. It's still warm enough to go barefoot most of the time and that is usually enough to have a great time when you are four years old. To me it is always important that my kid can play freely and when a brand like Soft Gallery withstands climbing rocks, running in the woods, getting your feet wet in the pond and even some ninja moves, then I feel good about dressing my kid in it. 

Plus, it really doesn't hurt that both kids said that they felt cool in their fall-fashion outfits ;)

SOFT, an ongoing part of Soft Gallery's collections, have the GOTS certificate (Global Organic Textile Standard). This applies to items with the classic Owl AOP as well as the Mini Pebbles AOP. I hope that as time passes, SoftGallery will strive to have all items in their lineup GOTS. As a company they also give a lot back to the community though which, in my book, puts them in the "friendly made" category. For example, their primary production is based in India so when selling items made in India, a percentage of the sales goes to Danish Indian Childcare, an organisation that provides a home and education for the young girls and women in India. 

Now keep enjoying your day folks! (and the rest of the photos, of course). We will be back with more autumn favorites in no time at all.

xoxo /Linn

Outfit details:

The boys are both wearing AW16 Soft Gallery which can easily be found at great retailers such as Magasin Kusin or Babyshop.se

Mr. W's beanie is from I Dig Denim and Mr. T wears a CTH Mini hat in true "Emil in Lönneberga"-style..

I Dig Denim AW16, part 2 // Winter is coming

For outfit details and retail info, see bottom of this post.

Okay, I agree. The title of this post is slightly misleading. Winter isn't coming this minute, or even any day now. But let's face it; in Sweden the seasons change really fast and it's wise to prepare early. Early bird catches the worm and all that jazz... Plus, with all the perfectness that I Dig Denim is dropping, who wouldn't want to start shopping early? Our favorite brand, all categories, has outdone itself this fall because AW16 has everything, really.

I Dig Denim is hands down the best kids denim brand and this year they are bringing it, for sure. The perfect skinnies, the gorgeous knits, the warm parkas and, as always, the details. Everything is up to par with their usual greatness.

In the last post about IDD’s fall collection I showed you an outfit great for autumn weather and this post is more suited for winter. Knits and layers suited for cold days and icy winds. AW16 is a pretty big collection and the combination are endless so for this one I’ve focused on one outfit, alternating two of my favorite outerwear pieces in the range. 

Though this season comes with a really cool black version of the Luke bomber jacket, my favorites are still Buster and Lester. Buster, the checkered lumberjacket-like shirt is new for this season and I’m telling you, the mix between a thick shirt and a thin quilted jacket is amazing. Perfect for early fall, and with a knitted sweater underneath it works well even during winter. Lester, IDD's winter parka, was available in last year’s line-up but now it comes in two new colors – black and green. The faux sheepskin lining is warm and comfortable and the hood is oversized and perfect.

Now, don’t get me started on the knits. The choice of beanies is great this fall and there are several knitted sweaters that are to die for. The off-white cable knitted sweater, Frits, that the Mr W wears in the photos is perfect in both color and softness. Not at all itchy and warm enough for cold winter in the north. And the Zion beanie will be a big hit, for sure. Call it mustard, maize or maybe golden poppy but the rich yellow and rusty orange tones are most certainly a trend this fall. The model is perfect rolled up like a chimney hat but it also works as a looser style beanie and it brings out the grey denim tones brilliantly. Then there is the grey beanie called Wyatt  (I think it is actually from I Dig Denim Woman but I could be wrong here) and it fits Mr W like a glove.

One thing that hit me about this year’s AW-collection is the larger range of non-denim items. The jeans are just as gorgeous as ever, of course. Our beloved Arizonas come in a darker blue wash and the skinny, stone washed, new model Bruce is so perfect that I want them for myself. Yet what I love most is that we now have so much more from this favorite brand of ours. Like the baggy vintage-washed mix between joggers and jeans, complete with elastic waist and cuffs at the wrists. Or the charcoal version of the Drest sweatpants in this post. I could basically have Mr W wear nothing but IDD all winter and he'd be looking cool too.

If you think that the parka looks huge on the kid, then it's probably because it is. Mr. W normally wears size 110/116 and the parka in the photos is size 122/128. Of course that is way too big for him and I should have realized that but maybe the winter will be super cold and I can put the thinner jacket underneath the parka. :) The parkas are a bit on the bigger side but the rest the collection seems to be equal to the past ones, which means that it is relatively true to size. Though if your kid is between sizes, I’d size up. A bit too large is always better than too small, right? In this post (shot in July) Mr W wears every item one or two sizes to big since the clothes need to fit him over winter and it's still only August.

Now, for every collection, I dig denim’s aim of an all friendly-made production is set higher and higher. All of I dig denim’s products are produced under high requirements ensured by the producers and partners they collaborate with. And the brand maintains a continuous dialogue with their suppliers to ensure that they are committed to rigorous standards regarding working conditions and ethical responsibilities. The producers ensure that the production lives up to high requirements and audit that it takes place under good working conditions. You can read their Code of Conduct here.

Mr W is wearing:

"Wyatt" Grey Beanie
“Buster” Checkered Lumber Jacket
“Drest” Charcoal Sweatpants
“Frits” Off-white Cable-knitted Sweater
"Lester" Black Winter Parka
“Zion” Mustard yellow beanie

 

All from I Dig Denim AW16

Shoes: AW16 news from Hummel

 

The IDD AW16 collection will be available at I Dig Denim’s own website and through several retailers. Babyshop.se and
Toddlers and Tees usually carry great stock too.

Autumn is around the corner - Fall favorites from I Dig Denim AW16

For outfit details, please see bottom of this post.

It’s almost time for the big drum roll. Our favorite brand, all categories, is making its first drop any day now and we have been waiting not so patiently for this since spring. I know that a lot of you get all hyped up about the big brands like Bobo Choses and Mini Rodini but for me and the kid this is the most important collection of the season. And I just can’t rave enough about I Dig Denim’s AW16. It is amazing. I mean it.

You have seen their denim shirt Zoe already and during summer I pulled together several photo-shoots to cover a large part of the remaining collection. But however many photos I take, I still feel as if I could show you more. AW16 is a pretty big collection and the combination of outfits are endless, it seems. So this post will be a pre-taste, so to speak. A glimpse of just how amazing this brand is by showing you an outfit that works during early- and mid autumn. And then in a couple of days I'll be back with part 2 on the Free and Wild Child Blog, which will contain the new fantastic winter parka for example and the mustard yellow beanie, Zion.

For now, all the photos in this post are shot in July but humor me and pretend that it’s on a cold day of autumn instead. One with the earthy scent of autumn leaves and with winds that nip at your nose. See, I am one of those weird people that actually love the fall-season with all its knits, beanies and scarves. High summer is glorious in so many ways but when you love fashion the warm weather is kind of limiting since half the time you only wear swimwear or shorts.

I have to tell you that I Dig Denim has outdone themselves with the knits this season. My personal favorites are probably Greta, the charcoal grey cardigan in this post, and the black Rufus beanie which is just so soft and has an absolutely perfect fit. (I am also in love with the off-white cable knitted sweater that I’ll be showing you in the next post.)

I have almost too many favorites and, as always, the items all work together seamlessly. Overall, I dig denim’s fall/winter range is mostly different shades of grey and black with a few accentual colors. For those of you who have been waiting for darker blue Arizonas, the wait is over. Also; make sure to look for “Bruce”, the skinny jeans. They are golden, I tell you!

From what I’ve seen, the collection seems to be equal to the past ones size-wise which means that it is relatively true to size. But I always recommend to size up if you are in between sizes. Better with a little room to grow, right?

I could go on and on about every piece in this fall-line but I am going to shut up and let the photos talk for themselves. Just one last thing; For every collection, I dig denim’s aim of an all friendly-made production is set higher and higher. All of I dig denim’s products are produced under high requirements ensured by the producers and partners they collaborate with. And the brand maintains a continuous dialogue with their suppliers to ensure that they are committed to rigorous standards regarding working conditions and ethical responsibilities. The producers ensure that the production lives up to high requirements and audit that it takes place under good working conditions. You can read their Code of Conduct here. I have been a big fan of this brand for a long time now and I must say that I am very proud of this progress. Go I Dig Denim!

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Outfit details for this post:

The kid is wearing the new “Rufus” black knitted beanie, “Greta” Charcoal grey cardigan, “Lee” black long sleeved top and “Arizona” jeans in a new darker wash.  All from I Dig Denim AW16 (except for the backpack which is limited edition from SS16)

Shoes are SS16 slip-ons from Hummel Kids

 

The I dig denim AW16 collection will be available at their own website and through several retailers. I Sweden, two of the retailers to count on are Babyshop.se and Magasin Kusin but you can find the entire list at www.idigdenim.se.